Privacy Policy

Privacy Policy

Last updated: May 18, 2026

Reallave (“we,” “us,” or “our”) operates reallave.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases from us.

Business Information

Reallave 71 Shelton Street, London, England, WC2H 9FD, United Kingdom Email: contact@reallave.com

Information We Collect

Information You Provide

When you make a purchase or create an account, we may collect:

  • Full name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment information (processed securely by our third-party payment processors — we do not store your card details)

Information Collected Automatically

When you browse our Site, we automatically collect:

  • IP address
  • Browser type and version
  • Operating system
  • Referring URLs
  • Pages viewed and time spent on pages
  • Device identifiers
  • Cookies and similar tracking technologies

Cookies

We use cookies and similar technologies to enhance your browsing experience, analyse site traffic, and personalise content. You can manage cookie preferences through your browser settings. Essential cookies are required for the Site to function properly.

Types of cookies we use:

  • Essential cookies — necessary for site functionality, such as shopping cart and checkout
  • Analytics cookies — help us understand how visitors interact with our Site (e.g., Google Analytics)
  • Marketing cookies — used to deliver relevant advertisements and track campaign performance (e.g., Google Ads, Meta Pixel)

How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders
  • Communicate with you about your orders, returns, and enquiries
  • Send promotional emails and marketing communications (with your consent)
  • Improve our website, products, and customer experience
  • Comply with legal obligations
  • Prevent fraud and protect our business

Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

  • Contract — to fulfil orders and provide customer service
  • Consent — for marketing communications and non-essential cookies
  • Legitimate interest — to improve our services, prevent fraud, and analyse site performance
  • Legal obligation — to comply with tax, accounting, and regulatory requirements

Sharing Your Information

We do not sell your personal data. We may share your information with:

  • Payment processors (Stripe, PayPal) to process transactions securely
  • Shipping and fulfilment providers to deliver your orders
  • Analytics providers (Google Analytics) to analyse site usage
  • Advertising platforms (Google Ads, Meta) to deliver and measure advertisements
  • Legal authorities when required by law or to protect our rights

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, typically:

  • Order and transaction data: 6 years (for tax and legal compliance)
  • Account data: until you request deletion
  • Marketing data: until you withdraw consent

Your Rights (UK GDPR)

Under UK data protection law, you have the right to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — request correction of inaccurate personal data
  • Erasure — request deletion of your personal data
  • Restriction — request that we limit how we use your data
  • Portability — receive your data in a structured, machine-readable format
  • Object — object to processing based on legitimate interest or for direct marketing
  • Withdraw consent — withdraw consent at any time for consent-based processing

To exercise any of these rights, contact us at contact@reallave.com. We will respond within 30 days.

International Transfers

Your data may be transferred to and processed in countries outside the United Kingdom. When this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

Data Security

We implement appropriate technical and organisational measures to protect your personal data, including SSL encryption, secure payment processing, and access controls. However, no method of electronic transmission or storage is 100% secure.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies.

Children’s Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we learn that we have collected data from a child under 16, we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us:

Reallave 71 Shelton Street, London, England, WC2H 9FD, United Kingdom Email: contact@reallave.com

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.

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